🟠MACH8 | How We Made A Better Ad For Rituals Using AI!
In this article, we will teach you how we incorperated AI into a new Rituals campaign to elevate it to a higher level. Made by Nick den Turck, written by Tigo Dunk.
Step 1: Crafting the Script with ChatGPT
First, you’ll need a compelling script for your Rituals ad campaign. ChatGPT is perfect for brainstorming and writing your script, but remember to always double check the output. The script is arguably the most important part of a successful video.
Here’s how you can use ChatGPT:
Provide a prompt: Start by describing the Rituals brand and the message you want to convey. For instance, you could ask ChatGPT to generate a script focusing on the luxury and self-care aspects of Rituals’ products.
Example: "Write a 60-second ad script for Rituals that highlights the luxury of their skincare products and the importance of self-care in everyday life."
Refine the script: Once you have the initial script, you can ask ChatGPT to tweak the tone or length, ensuring it fits the brand’s image.
Finalize the script: Once satisfied, you have your script ready for the next stage!
Step 2: Generating Visuals with MidJourney, Sora, or Gemini
Now that you have the script, it’s time to think about visuals. Tools like MidJourney, Sora(ChatGPT 4o), and Gemini are fantastic for creating high-quality images for your ad. We are going to be using these tools to create a First and a Last frame of a scene. We can later use these to generate our video’s.
Map out your scenes from the script and think of clever ways to write a prompt to match this shot.
Generating Time! Generate images to get a feel of the different shots and potentially even change the prompt. Make sure to create different iterations to get a bigger picture of options.
Decide which frames you are going to be using for the add.
Once you have the images, you can refine and enhance them in Photoshop, readying them for animation. You might want to choose a slightly different colour or remove a object. This can all be done in Photoshop
Step 3: Separating Side Assets for More Control.
Once you have your scenes mapped out and the shots generated, it is important to also take a look at any subjects within the video. In the example of Rituals, the fish had to have more control.
Separate Assets: Use any of the previously mentioned image generators to generate imagery of any items/subjects.
Meshy: Meshy is used to create any 3D models of objects that you might need in the video. You can then position these in every shape or form.
Make Them Transparent By generating them with a green screen background, they can be easily separated and made transport to make the implementation process easier.
Finalization: While you are still in this stage, make sure to match the lighting and shading of the generated shots. This will make everything look more cohesive in the end. (This is also the time to finalize position and rotation).
Step 4: Generating the Footage with Kling and Runway
Now comes the fun part—bringing your visuals to life using AI-powered animation tools.
Kling/Runway: Use Kling or Runway to create smooth transition between your first and last frame.
Continuation: If you want to create longer shots, you can use the ending frame of the first scene as the starting scene of the next.
Make sure the footage flows with the rhythm of your script, pacing out key moments where you want emphasis on certain visuals.
Step 5: Final Edits in Premiere Pro or CapCut
Once your animation footage is ready, it’s time to stitch everything together in Premiere Pro or CapCut.
Import your footage: Bring all your animated clips into your editing software.
Arrange your scenes: Follow the structure of your script and start placing your visuals in sequence.
Add voiceover and music: Overlay the voiceover based on the script you created earlier. Add soft, ambient music that fits the luxurious and relaxing vibe of Rituals.
Adjust timing and transitions: Use smooth transitions to connect the scenes. Ensure the pacing feels right and that the visuals complement the voiceover.
Export your video: Once you’re happy with the final result, export the video in the necessary format for sharing and distribution.
The Final Result
By following these steps, you’ll have created a beautiful Rituals ad campaign video using cutting-edge AI tools and animation techniques. The result will be a high-quality video that reflects the luxury and self-care ethos of the Rituals brand—engaging, soothing, and visually captivating.
And there you have it—an end-to-end workflow using the best tools available today to create an ad campaign video from scratch. Don't forget to show off your work to the world!
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